The Partner You Trust
News-Press and Gazette Company has been a trusted media partner for our clients across the United States, serving communities with the best local news, sales and information.
With the launch of NPG Digital, we're proud to offer a suite of digital marketing services to provide your community with a way to reach more viewers on the TV screen, the second screen and beyond.
Why Focus on Digital?
The Web is Local
- 80% of consumer budgets are spent within 50 miles of the home.
- 74% of Internet users perform local searches
- 61% of local searches result in purchases
Social Media is Driving Purchasing Decisions
- 27% of total U.S. internet time is spent on social networking sites
- 15% of total U.S. mobile internet time is spent on social networking sites
- Approximately 46% of online users count on social media when making a purchase decision
Explosive Mobile Growth
- 87% of American adults own a cell phone.
- 29% of Americans say their phone is the first and last thing they look at every day.
- 44% of cell phone users have slept with their cell phone by their side so they didn’t miss a notification.
Your Customers Are Online!
- 80% of consumer budgets are spent within 50 miles of the home.
- 74% of Internet users perform local searches
- 61% of local searches result in purchases